Privacy Policy

Raylit Interactive Games develops and publishes free-to-play games for mobile devices. We process personal information when you download, play and interact with our games, and when you get in touch with us.

If you have any question about how we handle your data, email us at privacy@raylitinteractivegames.com at any time.

What we collect

We collect information you give us directly, information that is generated automatically as you play, and information we receive from third parties such as social networks you use to sign in, app stores, analytics providers and advertising partners.

Why we use it

We use your information to run and improve our games, provide player support, understand how our games are played, send push notifications, and show advertising. You can opt out of push notifications and personalised advertising at any time in your game or device settings.

Who we share it with

We share information with service providers that help us operate the games — hosting, analytics, customer support and advertising partners — with other companies in our group, and with authorities where the law requires it.

Where we process it

Your information may be processed in the European Economic Area, the United Kingdom, the United States and other countries where we or our service providers operate.

Your rights

Depending on where you live, you may have the right to access, correct, delete, port or restrict the processing of your personal information, and to object to targeted marketing.

Updates

We publish any changes to this policy on this page, and announce significant changes inside our games.

Information you give us

• Account details such as your profile name, avatar, country and language preference.
• Support communications, which usually include your name, username, email address and a description of your issue.
• Messages you send through in-game chat, clan or community features, where a game offers them.
• Any information you choose to include when you take part in a survey, competition, beta test or community event.

Information generated automatically

• Device and technical information: device model, operating system, language, mobile network, advertising identifier and other device identifiers.
• IP address and approximate location derived from it (typically at city or country level).
• Gameplay data: levels completed, scores and achievements, progression, in-game currency, session length, crashes and error logs.
• Purchase data: records of in-app purchases made through the app stores, including the transaction identifier and the item purchased.
• Advertising data: which ads were shown to you, whether you interacted with them, and how you arrived at the game.

Information from third parties

• Sign-in and profile information from social platforms or platform services, if you choose to connect an account.
• Transaction confirmations from payment processors such as Apple and Google. We never receive your full card details.
• Reports from analytics and attribution providers about how our games are found, installed and played.
• Engagement data from advertising networks that display our ads.

• Providing the games — creating and maintaining your account, saving progress, enabling multiplayer and social features, and processing in-app purchases.
• Improving the games — analysing how our games are played so we can fix bugs, balance difficulty and design new features and content.
• Player support — verifying your account, answering your questions, recovering lost progress and resolving technical problems.
• Analytics and measurement — building aggregated player segments and understanding trends across our portfolio.
• In-game offers and events — tailoring promotions, events and offers based on how and where you play.
• Advertising — showing ads inside our games and promoting our games on other platforms. Where personalised advertising is used, you can withdraw your consent in the game's privacy settings or your device settings.
• Security, fraud prevention and legal compliance — detecting cheating and abuse, enforcing our terms, protecting our rights and complying with our legal obligations.

Where the law requires a legal basis for processing, we rely on the performance of our contract with you (running the games), our legitimate interests (improving and securing our games), your consent (for example, for personalised advertising and push notifications) and compliance with legal obligations.

• Other players — your profile name, avatar and in-game activity may be visible to other players in leaderboards, clans and chat.
• Hosting and cloud providers that run our game servers and store our data.
• Customer support platforms that we use to receive and answer your messages.
• Analytics, attribution and measurement providers that help us understand how our games perform.
• Advertising partners that serve ads in our games or promote our games elsewhere.
• Payment processors and app stores, such as Apple and Google, that handle your purchases.
• Other companies within our corporate group, for shared services and internal administration.
• Law enforcement, regulators, courts and professional advisers where we are legally required to disclose information or need to establish or defend legal claims.
• A buyer or successor, if we are involved in a merger, acquisition, financing or sale of assets.

We and our service providers process personal information in a number of countries, including within the European Economic Area, the United Kingdom and the United States.

When we transfer personal information out of the EEA or the UK to a country that is not covered by an adequacy decision, we put appropriate safeguards in place — usually the European Commission’s standard contractual clauses or the UK international data transfer addendum. You can request a copy of these safeguards by contacting us.

We keep your personal information for as long as you keep playing our games, and for up to three years after you stop interacting with them. We may keep certain information for longer where we need it to comply with a legal obligation, to prevent fraud and abuse, or to establish or defend legal claims.

When information is deleted, we take steps to make it irrecoverable and irreproducible, including in our backups according to our normal backup cycle.

Depending on where you live — including in the European Economic Area, Switzerland, the United Kingdom, Brazil and California — you may have the following rights:

Access

Ask us to confirm whether we process your personal information and to receive a copy of it. We may exclude information that would reveal trade secrets or the personal information of other people.

Correction

Ask us to correct information about you that is inaccurate or incomplete.

Erasure

Ask us to delete your personal information. We may keep some information where we have an overriding legitimate interest or a legal obligation to do so.

Objection and withdrawal of consent

Object to processing based on our legitimate interests, opt out of personalised advertising in the game's privacy settings, unsubscribe from marketing emails, manage cookies in your browser, and turn off push notifications in your device settings.

Portability

Receive the personal information you provided to us in a structured, commonly used and machine-readable format.

Restriction

Ask us to limit our processing to storage only, in certain circumstances set out by law.

To exercise any of these rights, email privacy@raylitinteractivegames.com. So that we can find your data, please tell us which game you play and include your in-game user ID or player name. We may need to ask you for additional information to verify your identity.

For any privacy question or request, contact our data protection team:

If you are not satisfied with our response, you have the right to lodge a complaint with your local data protection authority. We would appreciate the chance to resolve your concern directly first.

We may update this policy from time to time to reflect changes to our games, our practices or the law. The current version is always published on this page with the date it was last updated. If we make a significant change, we will let you know inside the games or by another prominent notice.

We work with the partners below to show advertising in our games and to promote our games on other platforms. Each partner processes data under its own privacy policy.

This list is reviewed regularly and may change as we add or remove partners.

This addendum applies to residents of California and supplements the rest of this policy, as required by the California Consumer Privacy Act (CCPA), as amended.

Categories of information we collect

• Identifiers — profile name, email address, IP address, device identifiers and advertising identifiers.
• Internet or other electronic network activity — gameplay activity, in-game interactions and ad engagement.
• Geolocation data — approximate location, typically at city level, derived from your IP address.
• Commercial information — records of in-app purchases and offers you have received.

Sources of information

We collect this information directly from you and your device, and from advertising networks, analytics providers, app stores and social networks where you have connected an account.

Purposes of collection

We use this information to operate and improve our games, communicate with you, provide support, deliver and measure advertising, prevent fraud and resolve technical issues.

Who we disclose it to

We disclose these categories to other players (in-game profile information only), affiliated companies, service providers, advertising and marketing partners, regulators and law enforcement where required, and to a buyer in a corporate transaction.

Your California rights

• The right to know the categories of personal information we have collected, disclosed or shared in the preceding 12 months, and the specific pieces of information we hold about you.
• The right to request deletion of your personal information.
• The right to opt out of the sale or sharing of your personal information for cross-context behavioural advertising.
• The right to correct inaccurate personal information.
• The right not to be discriminated against for exercising any of these rights.

How to opt out

You can opt out of the sharing of your personal information for personalised advertising in the privacy settings inside each game, or in your device settings. You can also email privacy@raylitinteractivegames.com with the subject line “California opt-out”.

How we handle requests

We respond to verifiable requests within 45 days. If we need more time, we will tell you and may take up to a further 45 days. To verify your identity we will ask for your in-game user ID or player name and the game you play. An authorised agent may submit a request on your behalf by emailing us proof of their authorisation.

Shine the Light

We do not rent, sell or share personal information with non-affiliated companies for their own direct marketing purposes without your permission.

Do Not Track

Our website does not currently respond to Do Not Track signals, as there is no common industry standard for how they should be interpreted.